An award-winning hospitality executive in Chicago, Pratik Trivedi heads the sales, marketing, development, and renovation departments at Trivedi Hospitality as the company’s CMO and CTO. Widely respected in his field, Pratik Trivedi spoke about branding on a panel at the 2017 Hotel ROI Chicago event.
Many people know the importance of branding. It is capable of making or breaking a business and plays a role in facilitating growth and rapid success. These benefits apply to the hospitality industry, as well. A hotel’s brand carries a lot of power. If it does not leave customers with the right impression, they won’t book with the hotel. For example, a brand that gives off a luxurious vibe deters customers seeking budget-friendly options. This is fine if the hotel’s target audience is people of means, but it works against hotels targeting budget travelers.
Hotel brands that appropriately target certain audiences via customer segmentation enjoy more revenue channels. Furthermore, strong hotel brands build trust thanks to consistent and personalized communication delivered to both current and prospective guests. A strong brand presence also sets a hotel apart from its competition. All of these factors help the right type of guests remember a hotel when booking. They also contribute to repeat business from clients.
