SBA Promotes Study through Scholarship

A Chicago, Illinois resident, Pratik Trivedi has worked in sales and marketing in the hospitality industry since 2004. Outside his profession, Pratik Trivedi has also participated in community organization such as the Schaumburg Business Association (SBA), an organization that aims to improve the economic conditions and standard of living for residents in the Schaumburg area.

Among the organization’s many activities, the SBA also assists students with paying for college expenses through the SBA Charitable Foundation. Since 2014, the SBA Foundation has provided scholarships to students in Schaumburg and the surrounding areas, so they can pursue their education. The purpose of the scholarship is to support programs that will plant seeds of success for the future.

The Scholarship Fund grants awards of $2,500 to students completing their high school education to go toward completing a degree program in business at a two- or four-year program. The program also gives awards to adults who are aspiring to advance their careers in some manufacturing-related field.

Scholarship awards are based on academic achievement, community involvement, and need. Since the scholarship’s inception it has awarded $56,000 to students.

The Importance of Hotel Branding

An award-winning hospitality executive in Chicago, Pratik Trivedi heads the sales, marketing, development, and renovation departments at Trivedi Hospitality as the company’s CMO and CTO. Widely respected in his field, Pratik Trivedi spoke about branding on a panel at the 2017 Hotel ROI Chicago event.

Many people know the importance of branding. It is capable of making or breaking a business and plays a role in facilitating growth and rapid success. These benefits apply to the hospitality industry, as well. A hotel’s brand carries a lot of power. If it does not leave customers with the right impression, they won’t book with the hotel. For example, a brand that gives off a luxurious vibe deters customers seeking budget-friendly options. This is fine if the hotel’s target audience is people of means, but it works against hotels targeting budget travelers.

Hotel brands that appropriately target certain audiences via customer segmentation enjoy more revenue channels. Furthermore, strong hotel brands build trust thanks to consistent and personalized communication delivered to both current and prospective guests. A strong brand presence also sets a hotel apart from its competition. All of these factors help the right type of guests remember a hotel when booking. They also contribute to repeat business from clients.

Partnering with the SBA

Pratik Trivedi graduated with a BA in political science from Northeastern Illinois University, Chicago. He is the chief marketing and technical officer of Trivedi Hospitality in Chicago. He is not only a board member of the Schaumburg Business Association, but Pratik Trivedi was also one of the four recipients of the Leader of the Year award in 2020.

The Schaumburg Business Association (SBA) embodies the spirit of the Schaumburg business community and brings together over 700 businesses and 4,000 active members from all major industries. The association includes a versatile mix of commercial, industrial, retail, and service companies from Illinois’ largest suburban economic center.

The goal of SBA is to improve the economic vitality and quality of life of the Schaumburg area. It connects members to the community, to each other, and serves as the primary advocate for companies of the area. The SBA also honors and awards outstanding members and is dedicated to their growth and prosperity. They help members maintain a competitive edge through the providing of services, programs, and other benefits.

Trivedi Hospitality Offers Free Stays

Pratik Trivedi earned a bachelor’s degree in political science from Northeastern Illinois University and another in marketing from the Loyola University of Chicago. Since 2010, he has served as chief marketing and technical officer at Trivedi Hospitality, a midwestern firm that operates seven hotels in the Chicago area, and has three additional projects under development. In December 2020, Pratik Trivedi announced the firm’s Front-line Healthcare Worker Program.

The hospitality industry across the United States was especially hard-hit by the COVID-19 pandemic because people generally stopped traveling and staying overnight in hotels and motels. Nevertheless, Trivedi Hospitality took the initiative to offer its program to front line healthcare workers involved in the fight against the pandemic.

The program consisted of two elements. The first was a Stress Relief Night, a complimentary one-night stay at either of the two properties offering the program, the Comfort Inn in Des Plains, and the Four Points by Sheraton in Schaumburg. The Stress Relief Night was a single night at either location, including a complimentary beverage from the bar, where workers can just go and unwind.

The second element was Quarantine Stays, which provided stays of up to seven nights for healthcare workers who needed to quarantine. Each property had a special floor dedicated solely to quarantining guests, and those properties also instituted special cleaning and disinfecting protocols to supplement their existing standards. Being able to quarantine in a dedicated facility like the hotels gave healthcare workers peace of mind because they didn’t run the risk of infecting family members by quarantining at home.